The Nigeria Nationwide League (NNWL) took a giant step in corporate identity yesterday after it secured a two year sponsorship deal with Puzzles Group Limited, worth N20 million. The contract which is subjected to an upward review after the first two years would see the group build a website and electronic portal which will provide ePayment and eCollection solution for players, scouts, coaches, managers and agents, while also providing an easier way to inquire about players of NNWL.
As the sponsors we are offering exclusive use of one of our products including insurance and biometric solution. Accordingly, we asked to enjoy the league title sponsorship and international TV rights.
Reacting to the development, General Secretary of NNWL, Sola Ogunnowo, lauded the Puzzles Group for accepting to partner with NNWL, saying:
This is just the first step to brand the league and take it to the next level because any league without a sponsor is no league. It is our desire that the Puzzles Group live up to expectation.
He explained that before now marketing consultant of the league have combed the country for sponsorship but no avail. The sponsorship deal is expected to run from January 2015.
1. Adapted from 2014 ‘Puzzles Group , Nationwide league seal N20m sponsorship deal’ ThisDay Live, 4 December